Making Meaning of Inanimate Objects as Characters in The Blue Umbrella (2013)

This study aims to reveal deeper and different meaning of an inanimate object, specifically umbrella, from naked eye's perspective in The Blue Umbrella Film. Film, animated short film directed by Saschka Unsled, employs objects as the characters seen through distinct human's facial expression painted on black, blue, red umbrellas To pursue aim this study, qualitative method was conducted together with Saussure's semiotic theory. results showed that black signified majorities, while blue minorities. also a group office workers well members Sexual Gender Majority. On other hand, Minority. In short, movie highlights encouraging message it is okay be majority's choice.